Reliance Communication’s SMARTCARE ON TWITTER

Customers Can Now Manage and Customize their Account on Twitter 

First-ever initiative in India by a telco in the Social Media space 

  • RCOM empowers customers to opt for self-help & complete customization
  • Users just Tweet to ‘@RelianceMobile’ to avail multiple services in real-time
  • Recharge accounts, make payments, opt for best deals—and much more

Reliance Communications, India’s fully integrated telecom service provider has reached a milestone with the launch of Smartcare on Twitter— providing various user account management services to the company’s wireless subscribers via Twitter’s live, public platform. Smartcare on Twitter empowers wireless customers to manage their user account by simply using their Twitter account login. As the first-ever such initiative in the country by a telecom player, Smartcare on Twitter allows customers to Tweet to ‘@RelianceMobile’, using specific keywords and hashtags in order to get account information such as their balance/outstanding amount, facilitate online recharges and make bill payments, activate and deactivate any specific services, and more. Once the customer Tweets a query, the requisite information is sent back to him/her as a Twitter Direct Message (DM).

Mr. Gurdeep Singh, Chief Executive Officer, Consumer Business, Reliance Communications, said: “This is part of our endeavor to empower customers, making service and self-help possible on Twitter’s popular social media platform, creating pride of ownership. This is the country’s first such initiative by a telecom player, utilizing the Twitter platform, including real-time back-end analytics tracking to enable customers to make informed choices and customize their accounts as per their preferences and usage requirements.”

Mr. Arvinder Gujral, Director, Business Development, Twitter Asia-Pacific, said: “As Indians spend more and more time on social media, most forward-thinking and successful organizations such as Reliance Communications are integrating Twitter into their operations to increase

engagement and satisfaction with their customers. As a platform for live, public conversations, Twitter is transforming customer relationship management by making it easier and faster for RCOM’s subscribers to get a whole range of account services with a simple Tweet. Smartcare on Twitter is an innovation that will provide an essential daily service in the lives of RCOM’s subscribers.”

RCOM has unveiled the service by revealing that while not everything may be possible with just one Tweet, managing your Reliance Mobile account is now possible with SmartCare on Twitter.

About Reliance Communications

Reliance Communications Limited, founded by the late Shri Dhirubhai H Ambani (1932-2002), is the flagship company of the Reliance Group. The Reliance Group currently has a net worth in excess of Rs 91,500 crore (US$ 15.3 billion), cash flows of Rs 10,200 crore (US$ 1.7 billion) and a net profit of Rs 4,700 crore (US$ 0.8 billion). Reliance Communications is India’s foremost and truly integrated telecommunications service provider. The Company has a customer base of above 118 million, including over 2.6 million individual overseas retail customers. Reliance Communications corporate clientele includes over 39,000 Indian and multinational corporations, including small and medium enterprises and over 290 global, regional and domestic carriers.

Reliance Communications has established a pan-India, Next-Generation, integrated (wireless and wireline), convergent (voice, data, and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 25,000 cities and towns, and over 400,000 villages. Reliance Communications owns and operates the world’s largest Next-Generation IP-enabled connectivity infrastructure, comprising over 280,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia-Pacific region.